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HELLO


Hello,

We are The Raccoons

Creative Team

SCROLL DOWN

HELLO


Hello,

We are The Raccoons

Creative Team

We are social creatures.

We love to travel in groups.

We love the night.

And to wear black & white.

We are versatile and dexterous.

Smarter than we look.

We are friendly but fierce if it comes to that.

We know how to work with “trash”.

We will surprise you.

We will charm you.

And create with you.

We are a sloppy special ops team.

We will do the work.

In and out.

We will steal your heart.

And your food, when no one is watching.  

And cool pens, maybe.

We will be your friends.

And if everything goes well,

your next creative team.

 

Contact us
The Raccoons Team

Find us on LinkedIn

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THE COORS LIGHT


THE COORS LIGHT

THE COORS LIGHT


THE COORS LIGHT

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THE PROUD WHOPPER


THE PROUD WHOPPER

THE PROUD WHOPPER


THE PROUD WHOPPER

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WHO THE F*CK WANTS TO FOLLOW PEPTO ON TWITTER?


WHO THE F*CK

WANTS TO FOLLOW

PEPTO ON TWITTER?

WHO THE F*CK WANTS TO FOLLOW PEPTO ON TWITTER?


WHO THE F*CK

WANTS TO FOLLOW

PEPTO ON TWITTER?

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DEAD CORAL 2043


DEAD CORAL

COLOR OF THE YEAR

2043

DEAD CORAL 2043


DEAD CORAL

COLOR OF THE YEAR

2043

How a simple post inspired the internet
and gave a voice to the scientific community.


The Context

In December of 2018 Pantone Releases “Living Coral Color of the year 2019” as part of an ongoing tradition
of releasing a new color for each year. Due to the critical state of our coral reefs around the world and the fact
that the color Pantone picked for “Living Coral” is actually the color of dying coral, there is a public outcry.

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The Problem

Meanwhile, marine scientists around the world work tirelessly to gather information about the effects
on global warming on our coral reefs and to find solutions to mitigate said effects.
Take this article from Ruben van Hooidonk, and his colleagues for example:

Local-scale projections of coral reef futures and implications of the Paris Agreement.

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Pantone’s campaign not only takes away attention from alerting scientific studies,
but it also promotes a dangerous sense of optimism in an issue that requires critical attention.


Idea

We used the momentum created by Pantone’s Color of The Year to give a voice to the studies
of the scientific community by creating “Dead Coral Color of The Year 2043”.
A simple social post that reimagines what the color of the year in 2043 would be if we don’t act NOW.

(Image credit: Kristina Tietjen)

(Image credit: Kristina Tietjen)

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Results

 
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But most importantly

A few months after holding a meeting with Pantone, we seem to have inspired them to amend
their mistakes and create a campaign that would actually help save the world’s coral reefs.

 
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MOTO FROM A TO Z


MOTO

FROM A TO Z

MOTO FROM A TO Z


MOTO

FROM A TO Z

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TriHONDA


YOU CAN’T SEE BOTH

AT THE SAME TIME

TriHONDA


YOU CAN’T SEE BOTH

AT THE SAME TIME

 
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COCA-BOLA


COCA-BOLA

COCA-BOLA


COCA-BOLA

Sometimes simplicity is what makes an idea great. Coca-Bola is the answer to Coca-Cola’s movement brief for Latin America. They wanted people to associate the brand with wellness, happiness and togetherness. This idea will make thousands of kids lose calories while they have fun with the sport they love.

FIAP  1 xBronze |  LA OREJA LATIN AWARD  1 x Silver

FIAP 1 xBronze | LA OREJA LATIN AWARD 1 x Silver